It was 1906 when in the communication design something changed.
It all began with a poster competition sponsored by Berlin's Priester Matches Company, for which a young graphic designer, Lucian Bernhard, designed the advertising that became the father of a new form, called Sachplakat, or the object poster.
The Priester Match Poster presents just two matches and the name Priester.
Adler, Lucian Bernhard |
Stiller, Lucian Bernhard |
Sources:
PrintMag
Aiga
International Poster
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